Join us for an exclusive GenC offline session on Creating Winning Formats, led by Shirsh Bajpai, where we break down what actually makes content work in today’s attention economy.
In a world where content is everywhere but consistency is rare, formats are what separate one-hit creators from those who build scalable content engines.
You’ll learn how to:
- Identify and build repeatable content formats that you can scale
- Turn raw ideas into structured formats that are easy to execute consistently
- Understand what keeps audiences coming back for more
- Break down successful content formats and reverse-engineer their success
- Apply these learnings directly to your own content, whether you're just starting out or already creating regularly
Whether you're a creator, editor, or storyteller — if you're serious about building content that performs consistently, this session will give you the clarity and direction you need.
Spots are limited. Register now to secure your seat.





